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Monira Khatun
Jun 13, 2022
In Forum
Spark Thinking is an online institution focusing on bulk sms service educational enlightenment and thinking training for children aged 3-12. According to the latest data disclosed, the referral rate reached 82%, the renewal rate was as high as 80%, and the regular-priced students exceeded 120,000. Spark Thinking has a layout in APP and WeChat, and has a bulk sms service complete customer acquisition system, especially based on word-of-mouth customer acquisition, which has become the object of research and imitation by many online education players. The author of this article takes the Spark Thinking referral system as the dismantling object, and uses the three elements of fission (product, channel, creativity) and the word-of-mouth drainage formula "referral effect sharing efficiency × conversion efficiency × sharing frequency" to conduct a systematic analysis. The live broadcast system class is a small bulk sms service class of 6 people. Students can interact with teachers, students and students in the classroom. It is a teaching model with a strong sense of experience. There are two subjects, mathematics and Chinese, and both have a relatively complete grading system. According to different It is sold during class hours, and the method of drainage is free trial listening. AI class is an intelligent recording bulk sms service and broadcasting class, which is very interesting. Students are guided by AI to complete learning and practice. There is a WeChat group to assist in answering questions. There is only one subject of mathematics, and there is also a grading system. The drainage method is an experience class of 19.9 yuan. The unit price of the course is 2600 yuan. Three elements of fission: channels The promotion and referral activities of Spark Thinking mainly rely on the public account matrix channel, which is generally too simple. However, the introduction of Spark Thinking is bulk sms service designed according to the live class and AI class respectively. There will be different public accounts to undertake. Each account is placed in the personal center in the menu bar. After logging in, users can see the instructions to participate, while the main account of Spark Thinking In order to increase bulk sms service exposure, a poster entry is set separately, so that users can generate posters to share directly. Because the live broadcast class and the AI ​​class transfer introduction are designed separately, there will be differences in the specific traffic layout. In order to let readers understand it intuitively, the author has sorted out two ways to participate in the transfer introduction on the official account. Participation path for live class transfer introduct
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Monira Khatun

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